4 Ways to Establish Your Artistic Brand
As an independent artist, establishing your online presence in order to grow your fanbase isn’t just a strategy — it’s non-negotiable if you want to scale your business without having to sign with a big-name corporation. Learn four crucial steps to establish your brand below, Join I.M.NTWRKING to grow with our artist development services!
Create a Newsletter
Your fans want to connect with you and consume more than your latest track or video, and keeping them up-to-date with a newsletter is a great way to stay relevant and top-of-mind. Give them the story behind a recent track or a peek behind the scenes of a project you’re currently working on and you’ll build excitement and see better engagement with the content you’re posting elsewhere.
Share Custom Merchandise
It sounds counterintuitive, but as a creator, you’re not just promoting your work — you’re promoting yourself and your own personal brand. Try promoting your logo, slogan, or an inside joke using a shirt, hoodie, or another piece of merchandise that allows your fans to support you directly. Every time you drop new merch, you’re further establishing your brand and setting yourself apart.
Set Up Fan Subscriptions
When you’re ready to take your content to the next level, create fan subscriptions that give your audience ways to support you while gaining exclusive rewards. Your rewards can include anything from special badges that give them online clout to articles, interviews, videos, and other forms of high-demand content. Whatever you choose, make sure that it will help you grow and scale engagement instead of giving away or underestimating the value of what you create.
Offer Workshops or Lessons
Your content is popular for a reason! You have unique abilities and skills that nobody else has, so why not turn your story and the knowledge into even more content? Think about the “how-to” knowledge that’s helped you get to where you are today and consider making video tutorials, podcasts, or writing articles about your process. This helps you build credibility, authority, and provides you with the opportunity to distribute your content through your newsletter and fan subscriptions.
Get the Tools to Grow Your Revenue
There’s nothing easy about promoting and growing your artistic brand. I.M.NTWRKING has more than 100,000 followers across Spotify, Facebook, YouTube , Instagram, and more than 50,000,000 in our broader network community. Join the movement, learn how to market your brand, and let us help you grow your reach!