This book is about Business. Business is solving other people’s problems for a profit. The bigger the problem, the better you articulate the solution to the problem, the more profitable you will become.

This book is about Success. Success is fulfilling your purpose in life. You will find your purpose at the intersection of your passion and proficiency. When you are doing what you were created to do and following your passion. You will be successful.

Also, this book is about Optimization. Optimization is accomplished through leverage. Leverage happens when you are operating out of your purpose, on purpose, for a purpose, serving and bringing value to others.

Lastly, this book is about Secrets. Secrets that are hidden in plain sight. Secrets that most people overlook and misunderstand. Secrets about self-improvement, sales, marketing, prospering and obtaining business capital.